Data Analytics Specialist – Product & Performance Marketing
Job location
Sydney, Australia
Type
Full Time
Responsibilities:
Investigate data to understand the trends and drivers behind the numbers, collaborating with other analysts and stakeholders where relevant to develop broader insights.
Deliver ongoing product and digital performance analysis, tracking, and reporting for the holistic UNSW product suite.
Lead and support projects related to business unit strategy including growth and market entry, competitive intelligence, product development, positioning and go-to-market, process improvement, operations, etc.
Support the design, development, maintenance and optimization of measurement and experimentation frameworks.
Analyse and interrogate multiple data points across the team to find answers to specific questions, working with internal teams to ensure consistency across all reporting.
Use sophisticated and innovative tools, such as Power BI platform and Adobe Analytics dashboards (not exhaustive), to provide measurement solutions based on tangible data.
Build dashboards, data visualisations and reports by combining multiple data touchpoints that assess the performance of a variety of digital campaigns and activity.
Produce data and reporting, alongside creating and sharing insights from data sets and identifying trends and patterns.
Support the quantitative design of business rules to underscore a lead scoring framework and implement the necessary workflows that enable an automated lead management approach.
Requirements & Skills:
Relevant tertiary qualification with a depth of subsequent relevant experience in marketing and/or data analysis field, or an equivalent level of knowledge gained through any other combination of education, training and/or experience.
Demonstrable data analytics skills with proficiency handling complex data sets and a range of analytical methods.
Experience with analytics tools, in particular with Adobe Analytics is highly regarded.
Experience with Excel, Python, SQL programming language and/or data visualisation tools such as Power BI and working with CRM Databases highly regarded.
Ability to work in a fast paced environment as well as well-honed interpersonal skills with a high-level of confidence interacting with senior stakeholders to achieve positive strategic outcomes.
Outstanding communication, able to present technical information simply and tailored to their audience. Able to proficiently translate findings into feasible and justifiable recommendations or action items.
Robust commercial acumen, able to identify issues or opportunities and proactively create solutions and optimisations.
Creative problem solving, able to find innovative and unconventional solutions through their expertise and navigate their way through obstacles with confidence.
