Developing and implementing comprehensive measurement frameworks to assess the efficiency of media and first-party data strategies across various channels. It entails establishing a pan-European media and digital commerce data measurement strategy and driving future opportunities for Colgate-Palmolive’s data platforms and commerce ecosystems for both consumer and B2B initiatives.
Hands-on experience with audience science, data measurement, analytics, and media performance metrics
Ability to translate data into actionable strategies
Technical skills combined with strong communication attributes
Strategic thinker passionate about data and audience science
Consistent track record in optimizing media investments and e-commerce strategies
Comfortable working with big data
Ability to manage relationships and connect with key collaborators across the business
Serve as a translator to business decision-makers
Define business problems that measurement and analytics can help tackle, specifically passionate about end-to-end channel measurement and modeling
Develop strategy, establish criteria, and lead the end-to-end deployment of measurement and analytics projects
Hands-on experience and development of Predictive and Machine learning models to address business challenges
Experience with extracting, cleaning, and redefining data for building data science models
Drive creation of measurement and analytics roadmaps, assess project feasibility, business impact, and scope to prioritize projects
Communicate technical concepts & information to a nontechnical audience in a clear & compelling manner
Coordinate with cross-functional teams across Europe to implement models and supervise outcomes
Partner with IT to align on data architecture, data infrastructure, tools, and technologies
Lead data visualization across vital platforms (e.g. Tableau, Data Studio, Domo) to simplify & automate data sharing outcomes
Establish and automate vital business models and reporting passionate about end to end measurement and data led storytelling for partners
Dedicate time and opportunity to Gen AI opportunities in the data space
Requirements & Skills:
Lead performance metric evaluation in partnership with Customer Experience, Engagement Teams, Analytics & Insights, Marketing and global metrics groups
Ensure significant critical metric evaluation and the integration of data-driven digital marketing and optimization practices for constant improvement
Partner with ecosystem teams to lead experience and performance testing of brand experience, digital content, and journeys
Work closely with commercial Division and hub Europe teams to identify measurement and analytical projects and opportunities in partnership with the measurement and analytics specialist
Display a growth mindset & “can do” attitude
Strong sense of accountability for the delivery/timeline of key initiatives and projects
Comfortable with ambiguity, demonstrating the capability to thrive with minimal oversight and navigate refined processes
Collaborate with internal and external team members to share data science standard methodologies and apply learning
Consistent track record of Web product strategy and execution including web, e-commerce, DtC, search, and platform analysis
Leading skills in digital strategies and Web trends
Lead large, cross-functional teams and handle simultaneous projects and needs
Confirmed experience with brand strategies and technical expertise
Analytical and process-oriented
Strong initiative and results-oriented
Ability to lead ambiguity and thrive, drive hard and sophisticated solutions forward
Strong Project Management skills
Leadership and great teammate with excellent interpersonal skills, particularly with diverse cultures
Grows with digital innovation and evaluating trends in a changing landscape
Consistent record of working with marketing teams, and technical teams and building excellent people experience
