Creates quality, error-free, factually correct metadata (titles, descriptions, and keywords), making sure that SEO best practices are upheld as much as possible.
Works with brand partners to ensure keywords/taxonomy and other related video metadata are in line with search engine optimization goals.
Develops or enhances style guides or taxonomy values to ensure the appropriate message, tone, and “look and feel.”
Coordinate metadata delivery with brand and digital teams.
Enter metadata for the digital content library based on the deadline workflow.
Establishes appropriate links for connecting videos to other relevant material.
Ensure ongoing accuracy, quality, and on-time delivery of metadata, including video assets as well as associated people and organizations.
Maintains data quality post-production on library assets for future repurposing.
Requirements & Skills:
Ability to write in Italian and translate English into Italian.
Proficient in AP Style, adherence to in-house style guides, and excellent writing skills with strong attention to grammar and composition.
Experience in copywriting, editing, communications, or a directly related field.
Proficient in personal computing, including Microsoft Office, database applications, data entry, and internet research.
Experience with taxonomies, cataloguing assets, and digital media, including production and distribution practices, with a background in Library/Information science preferred.