Utilize analytics to provide actionable insights on marketing performance.
Design and implement A/B testing and other experimental frameworks to assess the effectiveness of marketing initiatives.
Create tools, KPI frameworks, and reports to measure the ROI of marketing spend. Continuously monitor and guide marketing spend across various channels to maximize ROI.
Analyze and improve customer segmentation to drive targeting strategies in the local markets and increase customer retention
Create statistical models to project customer lifetime value, measure customer acquisition costs (CAC), and use analytics to reduce CAC and increase LTV
Work closely with marketing, product, and engineering teams to ensure alignment on data needs and create global guidelines on how data needs to be collected and consumed.
Present findings and recommendations to senior leadership and stakeholders in a clear and actionable manner.
Requirements & Skills:
4+ years of experience in marketing analytics, with a focus on user retention for technology-driven consumer-facing companies.
Strong proficiency in analytics tools and platforms (e.g., Google Big Query, Google Analytics, Tableau, SQL, Python/R).
Exceptional analytical skills with the ability to translate data into actionable insights.
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
Experience with A/B testing, attribution modeling, and other experimental design methodologies.
Strong understanding of digital marketing channels and strategies, including CRM, paid search, social media, and content marketing.
